Article writing training for the website with 10 golden techniques

You’ve probably heard a lot by now that you “need to produce content for your site,” but nobody has said exactly how. Whether it’s passing on your experiences, teaching something, or introducing your product and services, it all comes back to one thing: knowing how to write an article. In this article, we want to teach you step by step how to write good content, go over 10 golden techniques with you, and finally see how AI can be by your side on this path.

To be honest, when we first started, we used to write our articles very dry and formal. For example, a simple sentence like “Edit your articles properly so the user enjoys them” we’d turn into “You are obligated to correctly edit the articles of your website.” After a few articles, we realized we didn’t even enjoy reading them ourselves! Because this kind of dry writing gets lodged in our minds from childhood, and the brain just stops paying attention to it. The best case is for your text to be both polished and correct and friendly, without having any writing errors.

How Do We Write Good Content for a Website?

First of all, you need to have the belief that you can write an engaging article. Believe me, it’s not as hard as you think. Good, purposeful content is one of the most important factors that raises your site’s traffic and views.

Your site’s article can be one of these three cases: either you’re teaching something, or you’re sharing a personal experience with others, or you’re introducing your product and services for sale. Whichever it is, your article should meet a need of the audience; both Google should approve of it, and the user themselves should be satisfied with it. So it’s better to define the article’s structure and its subsections right from the start and learn the principles of writing, so the user stays and reads longer.

10 Golden Techniques for Writing a Website Article

These 10 techniques are the very framework that, if you follow it, lets you write a unique and engaging article. Remember that behind every article there’s a real person sitting and reading, not a robot. So always write for humans.

Choosing the right title

The title is the first thing the user sees, and they decide whether to click or not. It has to be so engaging and relevant to the user’s need that they can’t pass it up. To find a good topic, do a simple search on Google and see what others have written and which topics come up often. You can even check your own site’s Search Console to see which words users were searching for the most. And if you run low on ideas, you can get a few title suggestions from AI tools and then develop the best one with your own taste.

A tip: the title shouldn’t be too short or too long, but it should say exactly what the content of the article is. If you want to make it engaging, you can use a number (for example, “8 Ways to Reach Rank 1 with WordPress”) or write it as a question (for example, “How Do I Improve My Site’s SEO?”).

Knowing your target audience

After the title, the most important thing is to know who you’re writing for. The better you know your audience, the more easily you can write according to their taste. For example, the language you use in a medical article is completely different from a news or story article.

Ask yourself: what does my audience like and dislike? What solution are they looking for? What matters to them? When you know the answers to these, your text falls into place on its own.

Writing the lead or opening paragraph

After the title, the lead (that first paragraph) is the most important part of the article. Try to keep your lead between 20 and 35 words and make it fully consistent with the title and the body of the article. An important tip: be sure to put the keyword right at the beginning, because Google only shows the first 30 to 35 words in the search results and the rest goes behind an ellipsis.

The body and main text of the article

This is where you make your main point. Keep a few things in mind:

Appropriate article length

A good article is usually between 400 and 3,000 words. If you go beyond this, the audience gets tired and frustrated. So not so short that it stays incomplete, and not so long that it becomes tedious.

Avoiding copied content

This one is very important: never copy from other sites. And if you’re forced to use a source, be sure to put the source link or the writer’s name at the bottom of the article. The same rule applies to AI content too; if you publish raw, unreviewed text in bulk, Google very easily detects its robotic, low-quality pattern and your ranking drops.

Using H1, H2, and H3 tags

These tags work just like the table of contents of a book. In most templates, H1 is already reserved for the article’s main title. H2 is for the main subheadings, H3 for subsets of H2, and H4 through H6 for more minor, less important sections. This structure both helps the user read more easily and helps Google better understand what your article is about.

Choosing the right keyword density

You need to repeat the keyword just enough that Google understands what your article’s goal is, but not so little that it can’t find the topic at all and doesn’t see the connection between the title, lead, and text. Use different keywords too, so that your content gets shown for users’ varying searches. Just be careful not to overdo it and end up with what’s known as Keyword Stuffing (excessive repetition of the keyword), because then it backfires.

Writing the article’s text correctly

Here you need to follow the principles of writing so the user enjoys reading your text. A few simple rules:

Don’t use pompous, over-elaborate words; answer the audience’s question with the simplest words. Use periods, commas, question marks, and exclamation points correctly. Keep your paragraphing tidy and don’t have spelling mistakes. Later in the article, we’ll introduce you to a few good tools for the final editing of your text.

Using engaging images

Just writing text isn’t enough; reading word after word with no images is tiring. So use images relevant to your topic (again, not copied). A technical tip: put an alternative text, or alt text, on each image so that your site’s images get shown in Google image search. This both helps SEO and raises your traffic.

Internal and external linking

Linking is one of the most effective ways to raise SEO. You can link related keywords to other articles on your site. But be careful: Google detects spam links, so don’t overdo it. Proper, principled linking lets the user get more information, move between your site’s pages, and stay longer. The more this staying power increases, the stronger your site’s SEO becomes too.

Creating a call to action

A call to action means telling the audience what to do now. Do you want them to buy your product? Do you want them to share your article? Whatever it is, tell them clearly and plainly. Don’t leave the user confused about “okay, now what?” State what you mean directly and professionally. We suggest you read up on producing viral content.

Following SEO principles in writing the article

Accept this fact: no article is on Google’s first page for no reason. The ones at the top followed the proper path of SEO. So if you want to come up higher in Google’s results, you need to keep SEO in mind and follow all these tips we’ve mentioned together.

Using AI intelligently in content production

Let’s put your mind at ease right off the bat: AI is neither the enemy of article writing, nor a magic button that writes the article for you instead of you. The best perspective is to see AI as a smart assistant that speeds things up, while the final decision and taste are still in your own hands.

Where does AI help you in the work?

There are a few places where it really saves you time and energy. You can use it to get ideas about the topic and title, lay out the initial skeleton and headings of the article with it, do a quick preliminary research, find related keywords, and finally ask it to catch the writing and grammatical errors in your text. You can even give it a paragraph you’ve written yourself and ask it to make it smoother.

Where you shouldn’t rely on AI alone

This is the very point where a lot of people go wrong. Your personal experience, real examples, and human tone are things no AI can replace; and that’s exactly what sets your article apart from a thousand similar articles. On top of that, AI sometimes gives wrong or outdated information, so be sure to verify any number, statistic, or claim it gives you yourself. And most importantly: never publish dozens of raw, low-quality articles one after another, because that’s exactly the kind of thing that hurts your site.

Google’s view on AI content

The good news is that Google doesn’t penalize AI-generated content merely because it was made with AI. What matters to Google is the quality and usefulness of the content, not its production method. Google measures content based on a framework called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Meaning if your content genuinely helps the audience, is accurate, and comes from real experience and expertise, it doesn’t matter whether you wrote it with AI’s help or not. The reverse is true too: mass-produced, shallow, robotic content made just to game the search engine gets penalized. So the winning formula is simple: “production with AI’s help + human review and development.”

Optimizing for answer engines

An important point these days is that you’re no longer dealing with just traditional Google. Now tools like ChatGPT, Perplexity, and Google’s own smart summary section (AI Overview) are directly answering the user and citing sources.

For your content to be seen and cited by these engines too, the same quality principles come in handy: a clear, direct answer to the audience’s question, a tidy structure, and accurate, reliable information. The more transparent and credible your content is, the greater your chance that both Google and these smart assistants reference it.

Tools for Editing and Improving Your Text

Now that we’re on the subject of editing, let’s introduce a few good tools. Since some tools occasionally become unavailable, it’s better not to depend on just one and to get to know a few options.

Why does the final edit of the text matter?

You might think that once you’ve written your text, the job is done; but the editing stage is exactly where an ordinary text turns into a professional one. Editing catches spelling and writing errors, makes the sentences smoother, and helps the audience connect with your text more easily. A simple spelling mistake can reduce the user’s trust in your entire site.

Introducing a few text-editing tools

For editing your text, you have a few routes. One group is specialized writing and grammar tools like Grammarly and ProWritingAid, which fix grammar mistakes, punctuation, and spacing. Another group is general AI assistants like ChatGPT and Claude, which you can give your text to and ask them to edit it or change its tone.

Our suggestion is that you use specialized editing tools for precise grammatical corrections, and get help from AI assistants for smoothing out and rewriting sentences.

An important note when using editing tools

Whatever tool you use, don’t accept its output blindly. These tools sometimes make wrong suggestions or change the tone of your text. So always read the text one final time yourself and make sure your own voice is still in it and that the tone is the one you wanted.

Frequently Asked Questions (FAQ)

Final Words

Well, by now you’ve realized that writing an article for a website takes a bit of time and patience, but it’s worth it. The more articles and content your site has and the more engaging they are, the more traffic you get too. AI these days can multiply your speed, provided you use it as an assistant and not a replacement for yourself. According to Google’s algorithm, any site that writes high-quality, trustworthy content and follows SEO principles finds a better position in the results. So start today and implement these techniques one by one in your next articles. Wishing you all the best. 🙂

Editorial Staff

This content is produced by the Ertano editorial team. The quality and accuracy of the content have been reviewed and approved by Reza Rad.

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