In this article, we will explain what SERP is and tell you how SERP can be for your website. We also introduce you to different SERP models so that you can improve the ranking and position of your website on Google.
SERP stands for Search Engine Results Page. That is, the page that search engines show in response to your search. It is interesting to know that SERP includes several models of search results. In the continuation of this article, we will introduce you to some types of SERPs in the Google search engine. So join us. 😉
What you read in this article
Includes websites that are related to the term you searched for on Google. In fact, it is the same as normal search results.
Structured data or Rich Snippet
Sometimes next to the website title in the SERP, the web site’s ranking, star, or rating is called Rich Snippet. To better understand this issue, pay attention to the image that we have placed for you above. Of course, Rich Snippet can be another model as well.
Google or Adwords ads
In the search results, there is an AD symbol for advertising next to the names of some sites. In fact, these types of sites show their site in the first rank of Google results by paying a fee to Google. To better understand this issue, pay attention to the inserted image.
Sometimes Google puts special charts or charts next to a website link for more information. This model is called Graph results. The image above is an example of a graph.
Other types of Featured Snippets
In fact, it’s the perfect Google answer to a topic you’ve been searching for. Google, at its discretion, previews a portion of a photo or video of certain websites. In some cases, Google displays questions and answers to the user or shows the steps of doing a task (for example, how to cook a particular food). All this data is received from websites.
Direct Answer Box
Typically, 18% of Google search results have a direct answer. For example, the area of a city. That’s why Google puts such answers in a special box.
When we search for a place name or address, Google shows us the location map. For example, do a Google search for WordPress Homeland right now. Our office address is displayed along with contact numbers and complete information about our business.
How SERP works
The SERP process depends on the type of search engine. But most of them act in such a way that their bots are constantly finding links to new websites, indexing and evaluating content, images, and videos. They then store them in their database. Then each website has a different position in the SERP according to the score and ranking that Google assigns to it.
Therefore, it is clear that the better a site is ranked and displayed at the top of the SERP, the more traffic and sales it will have. Now that you know the importance of this, you need to improve your website’s SERP ranking. 😃
Ways to improve SERP
Google bots determine the quality of your website content. Therefore, the more useful and high quality the content and videos of your site, the better its ranking and rating will be. All you have to do is learn how to SEO your site and implement them. Then you will see the effect on your ranking in the SERP.
Things you can do to improve your position in the SERP:
- Doing things that will help your website SEO.
- Choosing the right keywords and phrases is very important.
- Have internal and external linking.
- Generate quality and useful content.
Identifying and selecting keywords is very effective in the process of SEO and ranking improvement in Google. You can use tools like Google Planner to do this.
Good luck. 🙂