Can AI-Generated Content Hurt Your Website’s SEO?

Can content written by artificial intelligence harm your website’s SEO, or is it a secret weapon for growth? This is a question weighing on the minds of many website owners and digital content creators today. In this video, we are going to dive deep into the reality of how AI-generated content impacts your search engine rankings. We will explore the pros and cons, and more importantly, show you how to leverage AI to improve your site’s position without ever getting penalized by Google!

Can AI Boost Your Rankings or Do the Opposite?

Artificial intelligence has advanced so significantly these days that it can craft text that is sometimes nearly impossible to distinguish from something written by a human. But the burning question remains: Can Google detect whether these texts were written by an AI or a person? And more importantly, does content written by AI have a negative impact on your site’s SEO?

When asking this question, you will find many self-proclaimed “SEO experts” who, unfortunately, do not conduct thorough research before giving advice. They will flatly tell you, “Yes, it has a negative impact, and you should never use AI-generated content under any circumstances.”

When you ask them why, they claim your site will face massive problems, that Google will penalize you, throw you into “Manual Actions,” and a thousand other issues. However, the reality is quite different. Content created by any AI whether it’s ChatGPT, Google’s Gemini, Hooshina, or others definitely does not inherently result in a negative impact on your site’s SEO.

The Perspective from chat GPT

I will explain with clear reasons why AI-written content can rank on Google, but remember that higher-quality content will always secure the top spots. As you can see in the image below, I asked ChatGPT directly, and it gave me this exact response.

The Response from Gemini

Now, some of you might be thinking, “Well, of course ChatGPT would say that! If it admitted that AI content hurts SEO, nobody would use it anymore.” That’s a fair concern. To clear up any doubts and ensure there’s no bias, I went straight to the source and asked Google’s own AI, Gemini. Since Gemini is built by the same company that runs the search engine, its perspective is crucial. You can see its response in the image below, and it confirms the same reality.

The Response from Claude

I didn’t stop there. I also reached out to Claude, an AI known for providing highly logical and high-quality responses, especially in technical fields like programming. I asked Claude the exact same question, and the answer was consistent: “AI-generated content does not necessarily lower your Google ranking.”

Insights from Search Engine Journal

I even looked into what Search Engine Journal has to say. This platform is renowned for providing precise and reliable SEO data. They noted that, to date, there hasn’t been any evidence of Google issuing “Manual Actions” against a site solely for using AI-generated content. However, they did warn that such sites might struggle to achieve top rankings if the owners simply publish the content without any personal review or quality control.

Google has consistently emphasized that content quality is its top priority. This means that if a piece of text is written by AI but remains helpful, accurate, and user-friendly, Google has no reason to penalize that page. On the flip side, if AI is used to churn out low-quality, repetitive content just to fill up a site, that’s where the trouble begins.

How to Correctly Use AI for Content Production

If the content you produce provides no specific value to the user, Google will catch on very quickly. For instance, if the texts are repetitive or offer only surface-level information. Always ask yourself: What value does this content bring to the reader? Does it truly answer the user’s questions?

AI generated content can sometimes look very similar to what is already on other websites. Google employs powerful algorithms to detect duplicate content, which can lead to a drop in your site’s ranking. Your goal should be to produce content that is unique compared to your competitors and provides fresh information or a new perspective.

Sometimes, content generated by AI might not sound natural. If the text feels robotic or unengaging, Google’s systems might overlook it. Even if you generate your text with AI, you must read and edit it to ensure it sounds natural, simple, and human centric.

How Does Ertano Write Its Content?

The core message is this: you can absolutely create great content with AI tools, but you must review it. A short, boring piece of content that you wouldn’t even want to read yourself will never be “good content.” You have to audit and improve it so that it actually serves a purpose. Don’t forget this crucial step.

How to Improve the Content?

Think of it this way: AI might not be able to write the final version for you, but it can boost your speed by 50% or more. It can handle the overall structure, identify key keywords, and create the primary layout. Then, it’s your turn to enhance it. Add images, tweak the wording, and build something that is truly fantastic for the user.

The days of focusing solely on keyword density and backlink spamming are over. If you want high-quality content, you must edit it thoroughly. Use AI as a helpful assistant, not a total replacement. Let the AI give you the ideas and the framework, and then expand on them yourself.

As John Mueller, a Senior Search Analyst at Google, has mentioned several times: AI-generated content isn’t inherently bad. However, if the goal is purely to circumvent Google’s algorithms, your site could face penalties. In other words, the problem isn’t the tool; it’s how you choose to use it.

Final Words

Every tool is like a double-edged sword. It can be incredibly useful and drive your progress, or it can lead to your downfall. You are the one who decides how to use that tool. It’s just like a kitchen knife; you can use it to prepare a delicious meal, or you can cause harm with it. The choice is yours, and that choice makes all the difference.

Stay happy! 🙂

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